News
Willowlamp unveils two new award-winning designs
Since its inception in 2005,
Willowlamp, with architect
Adam Hoets at the reigns, has
pioneered an innovative method
of producing highly intricate and
unique decorative lighting designs
by attaching ball-chain to lasercut steel frames,
using geometry and
nature’s ‘blueprint’
as inspiration.
The result is a
vast collection
of lampshades,
pendants and
chandeliers that
can today be seen
suspended from
the ceilings of
globally renowned
hospitality, retail
and commercial
sites. Perpetually
inspired, Hoets is
evolving not only
his existing designs,
but his vision for
future designs too.
Latest to
Willowlamp’s
collection, is the
Mandala No.2 (a
second edition
to a previous design called The
Mandala) and the Geometric Storm
limited edition that stemmed
from fresh inspiration. The two
chandeliers were revealed at the
recent 100% Design South Africa
where Adam Hoets won the Award
for Best Lighting Design.
The Mandala No.2 is an adapted
version of The Mandala (a design
Hoets developed for Southern
Guild and launched at the Everaard
Reed Gallery in 2012). Completely
captivated by the intricacies of
sacred geometry, Adam based
the new design on sacred Islamic
geometry. “I spent over 400 hours
drawing and decoding Islamic
patterns and geometry, until I
nearly went mad. This, to me, was
the ultimate template and key
beneath all because it holds within
it all of the principles of Islamic
sacred geometry”. Shorter in length,
but with no shortage of detail, the
result is a vibrant yet sophisticated
masterpiece of complexities.
While previous designs have been
based on the patterns of sacred
geometry, Hoets’ new chandelier,
the Geometric Storm was inspired
by abstract art forms – particularly
cubism. Instead of
depicting objects
from one angle,
cubism typically
depicts the subject
from a multitude
of viewpoints to
represent the subject
in a wider context.
Hoets describes
the shape of the
Geometric Storm
as “awkward yet
balanced.” Layered
landscapes, rock
formations and strata
in mountains further
inspire the design.
Hoets comments,
“The design seems
to evoke a kind of
highly geometricized
landscape from an
alternate abstract
cubist reality.”
A fusion of
complex, calculated patterning
and organic forms found in nature
is the signature style of Adam
Hoets’ willowlamp, and we can l
ook forward to watching its
evolution. AD
i
africandesignmagazine.com
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