footwear, sports accessories, toys and pirated videogames / softwares among others. Based on distribution channel, the market is segmented as e-commerce / online stores, retail stores, sports goods stores, direct selling, open air markets and pirated markets among others.
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Geographies Covered:- The global non-licensed sports merchandise market covers the analysis of geographies such as North America, Europe, Asia-Pacific and RoW. In this section, the key trends and market size for each region is provided over the period of 2017 – 2023.
North America is a major market for non-licensed sports merchandise due to the presence of well-established sports leagues. The huge prices of licensed sports merchandise drive the growth of the sales of non-licensed sports merchandise, as people prefer to have their favorite sports merchandise at affordable price. Europe with major sports leagues is another major market. Significant share of the sports merchandise meant for Europe are manufactured in other countries, the leakage of designs from suppliers is a factor in the rise of non-licensed sports merchandise. Many of those are imported from other countries. The demand for cheaper sports merchandise among the sports enthusiasts is a major factor that drives the growth of the European market. Presence of many smaller apparel manufacturers in countries such as China and India, the increasing popularity of major sports leagues and sport stars, and the aspiration of the sports enthusiasts for cheaper sports merchandise is anticipated to drive the Asia-Pacific non-licensed sports merchandise market to achieve fastest growth in terms of CAGR during the forecast period 2017-2023.
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