footwear , sports accessories , toys and pirated videogames / softwares among others . Based on distribution channel , the market is segmented as e-commerce / online stores , retail stores , sports goods stores , direct selling , open air markets and pirated markets among others .
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Geographies Covered : - The global non-licensed sports merchandise market covers the analysis of geographies such as North America , Europe , Asia-Pacific and RoW . In this section , the key trends and market size for each region is provided over the period of 2017 – 2023 .
North America is a major market for non-licensed sports merchandise due to the presence of well-established sports leagues . The huge prices of licensed sports merchandise drive the growth of the sales of non-licensed sports merchandise , as people prefer to have their favorite sports merchandise at affordable price . Europe with major sports leagues is another major market . Significant share of the sports merchandise meant for Europe are manufactured in other countries , the leakage of designs from suppliers is a factor in the rise of non-licensed sports merchandise . Many of those are imported from other countries . The demand for cheaper sports merchandise among the sports enthusiasts is a major factor that drives the growth of the European market . Presence of many smaller apparel manufacturers in countries such as China and India , the increasing popularity of major sports leagues and sport stars , and the aspiration of the sports enthusiasts for cheaper sports merchandise is anticipated to drive the Asia-Pacific non-licensed sports merchandise market to achieve fastest growth in terms of CAGR during the forecast period 2017-2023 .
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