Africa Baby Care Products Market - Infinium Global Research Non Licensed Sports Merchandise Market -IGR 2023 | Seite 3

expansion of e-commerce to smaller cities and towns are aiding the growth in sales of the non-licensed sports
merchandise, especially that of imported products.
The availability of the non-licensed sports merchandise in local markets at the fraction of the cost of the
original products is another factor that helps the market. Moreover, the lack of awareness among the
customers about the licensing amounts to the increasing sale of non-licensed sports merchandise in upscale
sports goods stores or retail stores. Unique attractive designs and product innovations also help the non-
licensed sports merchandise to compete with the licensed sports merchandise. Fake websites with strikingly
similar domain to the major sports retailers or sports goods manufacturers also divert some customers
towards non-licensed sports merchandise. As major sports goods manufacturers outsource the production to
other countries, certain suppliers copy the design and sell it to the counterfeit manufacturers.
Presence of too many competitors, issues related to smuggling, stringent law enforcement and legal suits by
the licensees are the major restraints for the global non licensed sports merchandize market. Increasing prices
of licensed sports merchandise is expected to provide growth opportunities for the manufacturers in the non-
licensed sports merchandise market. Moreover, the increasing popularity of international sporting leagues and
events in developing and low income countries are expected to provide growth opportunities for the
manufacturers in the non-licensed sports merchandise market during the forecast period.
Segments Covered:-
The report covers the analysis of global as well as regional markets of non-licensed sports merchandise
market. The global non licensed sports merchandise market is segmented by product type and by distribution
channel. The global non licensed sports merchandise market by product type covers sports apparel, sports
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