Takata
Campaign
The Takata airbag recall campaign is stepping up,
so why are some people still not getting the message?
WORDS BY DANIEL BRAID & ACCC
D
espite 80 percent of recalled Takata
airbags in Australian vehicles having
been replaced since July 2017, there
are growing concerns that some communities
are not getting the message.
Since the ACCC’s recommendation for a
compulsory recall began in March 2018, an
average of almost 77,000 vehicles have had
airbags replaced each month – or more than
4, 175 airbag replacements each and every
business day.
18
ISSUE 18 2019 / WWW.AFMA.NET.AU
However, ACCC data analysis from its latest
quarterly figures, shows that rural and regional
communities, and those from a culturally and
linguistically diverse (CALD) background are
falling behind the rest of the country with airbag
replacement rates.
As part of its approach to administering
the recall, the ACCC has worked to raise
awareness and educate consumers across
a range of these communities about how to
check if they are affected by the recall.