32 EMMA VILLAS - PRESTIGIOUS VILLAS AND RESIDENCES FOR RENT IN ITALY
Marketing and Communication activities
Emma Villas has always paid great attention to marketing , communication , innovation of tools and to the diverse modulation of the relative investments .
Starting from 2013 with the planning of the first television campaign , marketing and communication activities have become increasingly significant and support all strategic activities - from the positioning of the company , to the acquisition of the villas , up to the sale of stays - with a huge investment plan and the integrated use of tools on different targets ( owners , clientss , operators of the sector ).
In 2019-2020 Emma Villas implemented a very ambitious marketing and communication plan and , to support the innovation of products and services for owners and clients , activated a press office , expanded the planning of the advertising campaign ( previously focused on magazines of the sector ) to the main national media - Corriere della Sera , Il Sole 24 Ore , Repubblica , Gazzetta dello Sport - and created a new commercial and television campaign on Sky and La7 . Added to this is the re-engineering of the web platform and the confirmation of investments in web marketing activities that have guaranteed Emma Villas , for more than 10 years now , a qualitative and leading presence in web vacation rental , strengthening its leadership in the sector .
The Emmavillas . com site
The main communication and sales tool for stays is the EmmaVillas . com site , which has , since the very beginning , online booking for direct sales at any time 24 hours a day , from any part of the world and from any device , with updated availability and prices always in real time .
2020 data ( from 01 / 012020 to 31 / 12 / 2020 )
5.464 2.000.000
8.880 3.250.000
28.142 10.300.000
Daily average single visitors single visitors Daily average visits to the site visits to the site Daily average page views page views
Channel of user provenance
14,8 % Seo
63,3 % 16,8 %
Sem Direct
Sem Text ads on search engines and displays via remarketing
Seo Organic indexing on search engines
Direct Direct accesses
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2,3 %
Portals and Referral Sites
|
0,4 %
Display
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2,4 %
Social Network
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Social Networks Facebook , Instagram , Twitter
Display display ads and banners on sites
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|
|
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Portali e Siti Referral OTA / international tourist portals and other sites |