f
T H E S E
our
ancy
S T R U C K
Connecting
to readers via
Social Media
By Tom Gayda
Fjournalism
or what seemed like forever, scholastic
meant a school newspaper and
magenta
cyan
Borah HS
Senator
yellow
yearbook, with perhaps a literary magazine
thrown in, too. Eventually feature and
news magazines joined the core, along
with DVDs, podcasts, websites and social
media.
Social media, now embraced by most
businesses and teenaged-Americans, is
an important way for student media to
stay connected with their target audience.
Print papers have supposedly been dying
for years now, and yearbook sales are
decreasing. Some schools, however, have
found ways to use social media to not only
supplement those media, but to encourage
readers to seek them out for the entire
story.
The scholastic media landscape is
constantly changing. If you haven’t yet
embraced social media, it just might be
time to join in connecting with your readers
in all ways possible.
(MIRA COSTA, CALIF.)
black
T
P01.V52.I4
he Senator’s Facebook page is a fun,
almost behind-the-scenes look at what the
Senator staff is up to. Staff members share
their successes, search out sources for future
issues and remind students when issues are
published. The page is fun and photo-filled.
Adviser: Michelle Harmon