Adviser Update Summer 2013 | Page 17

Adviser Update SUMMER 2013 Page 17A Tips on writing editorials, commentaries By Steve Row A Steve Row is currently a journalism instructor at East Carolina University. He was journalism education coordinator at Richmond Newspapers Inc. from 1992-2003, after working 24 years as a reporter and editor at The Richmond News Leader. He was assistant director of the DJNF’s Urban Journalism Workshop at Virginia Commonwealth University and chairman of the Virginia Press Association’s journalism education committee, and he has been an instructor at state, regional and national scholastic journalism conferences. He served as associate editor at CityView magazine in Knoxville, Tenn., 2004-05 and is doing freelance writing and editing from his home in Greenville, N.C. He can be reached at steverow_editor @hotmail.com. P01.V54.I4 sibility. You are the voice of the leadership of the publication. You are not writing to be liked. You must both lead the reader and serve the reader. FINAL REMINDER Editorials and commentaries and columns in scholastic publications should focus on local issues. Don’t let a student write on illegal immigration; don’t permit a student to write on stem cell research—at least not for publication. Each school, school district and school board has its own issues, its own controversies. These issues, well researched, can become the subject of an editorial, column or commentary. black wrong, offer a suggestion on ways to improve it, or suggest a practical, workable alternative. Think constructive criticism. One effective method is by raising questions: “Has the school board ever considered . . . ?” OPPOSING VIEW If you are writing about a matter in controversy, know what all sides are saying about the matter before you take a stand (in other words, do the research). If you are taking a stand, you can even give the other side credit for an occasional reasonable argument, if appropriate, but you still must steer the reader to your side. BEST WRITING Editorial writing must be elegant, perhaps the most elegant in the paper. No conversational English, and no snark. This does not mean being intellectual; simplicity still rules, and clarity is essential. AN OPPORTUNITY Don’t squander the opportunity to educate, to inform, to illuminate. If you do the necessary research into your topic, you will be in good position to help your readers understand an issue by bringing to their attention facts they might not know. No matter how persuasive you are, they still might not agree with you, but at least they will be better informed. The choice of topics is important — the issues should be about your school, your school’s students, young people in general, education (local issues and in general) — anything that has a direct impact on your readers and their lives. RESPONSIBILITY Remember that you are writing from a position of respon- cyan argument, and don’t twist log X