Adviser LeadingAge New York Winter 2014 Winter 2014 | Page 26

ENHANCING PARTNERSHIPS

25

A Win-Win Partnership
Rosemary J. Collins, APR, director of public relations & community marketing,
The Center for Hospice & Palliative Care

A

growing number of elderly
New Yorkers and Americans
are seeking to continue to live – and
eventually die – in a co