Adviser LeadingAge New York Summer 2015 July 2015 | Page 10

Updating Tactics...

(continued from page 8)

system and health plan executives)
include promoting accountability
for outcome and costs, preventing
This evolving model of governing and regulating presents
and managing disease, reducing
providers and lobbyists with new challenges for influencing
avoidable utilization of services and
delivering care at the lowest cost
policy makers and policy decisions.
possible. Reducing inpatient hospital
utilization is a top priority as is
minimizing inappropriate, long-term nursing home placements.
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Any successful engagement with these other policy makers needs to be
mindful of these priorities. Advocacy messaging has to include details
and examples that show how a problematic policy runs counter to
these goals. Any proposed solution needs to explain how it will advance
the goals.
Collaboration along the continuum and information sharing is
essential. Develop and leverage relationships with local hospitals,
physicians, home care, nursing homes, community services and
consumers to deliver a consistent message and “ask,” ie, what we want
the legislator to do.
Providers message should include a value proposition that makes the
(See Updating Tactics on page 10)

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Adviser a publication of LeadingAge New York | Summer 2015