Advertising Standards Bureau Review of Operations 2016 2016 Review of operations_WEB

2006 2007 ANALYSIS OF CASES BY MEDIA (%) **** TV - Free to air 2008 2009 2010 2011 2012 2013 2014 2015 2016 52.12% 42.02% 45.07% 44.13% 44.77% 42.71% 40.45% Poster 4.23% 8.40% 4.02% 5.87% 6.42% 5.99% 7.99% Radio 5.96% 6.93% 5.63% 6.81% 7.16% 6.59% 7.81% Internet - Social Media 0.00% 0.00% 3.02% 1.41% 2.20% 3.59% 7.64% Internet 6.73% 6.93% 10.26% 7.04% 7.16% 6.39% 7.47% TV - Pay 5.77% 5.04% 5.43% 7.98% 7.34% 8.38% 7.47% Billboard - static 5.77% 11.55% 8.45% 8.45% 5.14% 6.99% 5.90% Transport 2.50% 4.62% 3.82% 5.40% 7.89% 6.59% 4.34% Print 9.62% 8.19% 6.44% 5.87% 5.14% 4.39% 2.26% Cinema 1.35% 0.42% 1.41% 2.35% 1.47% 0.80% 2.08% Outdoor 5.00% 3.15% 4.23% 3.52% 2.94% 2.40% 1.56% Mail 0.96% 2.73% 2.01% 0.47% 0.55% 1.40% 1.39% Email - - - - - - 1.22% TV - Out of Home - - - - 0.55% 0.40% 1.04% TV-On demand - - - - - 1.00% 0.69% Promo material 0.00% 0.00% 0.00% 0.23% 0.37% 1.00% 0.52% - - - - 0.18% 0.80% 0.17% App 0.00% 0.00% 0.00% 0.23% 0.55% 0.60% 0.00% Flying banner 0.00% 0.00% 0.00% 0.23% 0.18% 0.00% 0.00% SMS 0.00% 0.00% 0.20% 0.00% 0.00% 0.00% 0.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% 100.00% Billboard - mobile TOTAL **** This table relates to individual cases, not complaints Review of Operations 2016 81

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