|
CONSISTENTLY DISMISSED COMPLAINTS ( No .) *
- unlikely interpretation
|
35 |
49 |
51 |
50 |
73 |
87 |
47 |
- consistently dismissed issue |
18 |
15 |
16 |
29 |
36 |
60 |
29 |
- not of concern to broad community |
22 |
20 |
9 |
12 |
17 |
22 |
9 |
- incorrect about content |
3 |
5 |
4 |
13 |
26 |
13 |
5 |
- images of food |
0 |
1 |
6 |
5 |
3 |
4 |
2 |
- food / beverage logos |
0 |
0 |
1 |
1 |
0 |
3 |
0 |
- consistently dismissed language |
12 |
10 |
14 |
17 |
13 |
2 |
10 |
- multicultural community |
2 |
5 |
0 |
10 |
6 |
2 |
8 |
- product name |
0 |
8 |
1 |
0 |
0 |
1 |
1 |
- consistently dismissed - MLA |
0 |
0 |
0 |
33 |
0 |
0 |
1 |
- stereotypical depictions |
- |
- |
- |
- |
- |
- |
3 |
TOTAL |
90 |
113 |
102 |
170 |
174 |
194 |
115 |
* Statistics not separately captured prior to 2010 |
MEDIA ATTRACTING COMPLAINT (%) | |||||||||||||
TV |
85.81 % |
75.10 % |
68.59 % |
59.83 % |
62.25 % |
44.16 % |
65.47 % |
62.10 % |
77.72 % |
71.86 % |
70.34 % |
||
Pay TV |
0.18 % |
0.44 % |
1.46 % |
5.61 % |
2.42 % |
1.95 % |
2.90 % |
3.46 % |
4.09 % |
5.15 % |
6.90 % |
||
Internet |
0.25 % |
1.13 % |
1.13 % |
2.58 % |
7.55 % |
5.57 % |
7.84 % |
5.45 % |
2.08 % |
3.67 % |
4.55 % |
||
Radio |
4.10 % |
2.36 % |
2.77 % |
3.12 % |
1.66 % |
3.24 % |
4.09 % |
3.57 % |
1.80 % |
3.23 % |
3.85 % |
||
Billboard *** |
9.69 % |
26.35 % |
4.80 % |
9.59 % |
5.32 % |
3.12 % |
3.48 % |
||||||
Transport |
1.73 % |
1.62 % |
3.64 % |
2.46 % |
0.76 % |
3.67 % |
1.49 % |
3.50 % |
2.32 % |
2.70 % |
3.24 % |
||
Other |
0.00 % |
0.00 % |
0.40 % |
0.15 % |
0.00 % |
0.00 % |
0.06 % |
0.72 % |
0.99 % |
2.63 % |
2.37 % |
||
Poster *** |
1.99 % |
7.43 % |
1.88 % |
2.13 % |
2.22 % |
2.43 % |
1.58 % |
||||||
Internet - Social Media |
- |
- |
2.59 % |
1.91 % |
1.58 % |
1.99 % |
1.17 % |
||||||
Print |
3.85 % |
4.08 % |
4.73 % |
1.92 % |
3.56 % |
4.86 % |
4.94 % |
4.54 % |
0.94 % |
1.46 % |
1.09 % |
||
Outdoor |
3.67 % |
12.80 % |
16.48 % |
23.92 % |
8.40 % |
1.67 % |
1.38 % |
1.55 % |
0.54 % |
1.02 % |
0.57 % |
||
Mail |
0.00 % |
0.00 % |
0.00 % |
0.29 % |
1.28 % |
0.91 % |
1.16 % |
0.69 % |
0.07 % |
0.44 % |
0.47 % |
||
Cinema |
0.42 % |
2.46 % |
0.80 % |
0.11 % |
0.43 % |
0.19 % |
1.41 % |
0.79 % |
0.33 % |
0.31 % |
0.39 % |
||
Multiple Media |
0.00 % |
0.00 % |
0.00 % |
0.00 % |
0.00 % |
0.00 % |
0.00 % |
0.00 % |
0.00 % |
0.00 % |
0.00 % |
||
TOTAL |
100.00 % |
100.00 % |
100.00 % |
100.00 % |
100.00 % |
100.00 % |
100.00 % |
100.00 % |
100.00 % |
100.00 % |
100.00 % |
||
*** Statistics not separately captured prior to 2010 . Information on this category aggregated in “ Outdoor ” category prior to 2010 . | |||||||||||||