SIDE DISH
PEOPLE
FRANCIS FLORES
Global Chief Marketing Officer,
Jollibee
ANY SKILL YOU FAKED
TILL YOU MADE IT?
I used to be uncomfortable
speaking in public or presenting
to a huge audience. I had to "act"
it at the start until I became
comfortable and natural with it.
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WHY MARKETING AS A CAREER?
It excercises both my left and
right brain― Strategic Thinking
+ Creativity. It's a fun job, you get
to work with creative people. It
keeps you young. love advertising,
it's really my passion to come up
with ads that people will love and
talk about. And it pays well :)
WHAT TALENT WOULD YOU
MOST LIKE TO HAVE?
Coming up with great ads is a
talent, and it's always a continuous
improvement process. There will
always be ways to be better with
it. Always something new to learn.
That's something that I continuously
aim for. On a personal note, I've
always wished that I could sing
like a pro. I'm a frustrated singer.
YOUR FAVORITE BRANDS,
EXCLUDING YOUR COMPANY’S?
Apple. Nike. Adidas. Tesla.
And Jollibee talaga (really)... for
me it's the most loved brand in the
Philippines. Even before I joined
JFC, I've always been a Jollibee kid.
WHO IS YOUR FAVORITE
FICTIONAL HERO?
Neo from The Matrix. I like
the idea of being the chosen
one to save mankind.
WHAT DO YOU CONSIDER
THE MOST OVER-RATED AND
UNDER-RATED QUALITY?
Over-rated quality:
That I dance well.
Under-rated quality: I am
really sweet :) meet a lot of
people with that trait.
adobo magazine | July - August 2016