adobo magazine Issue 64 | Page 146

GLOBE TELECOM CHANGES THE LANDSCAPE OF PH ENTERTAINMENT WITH GLOBE STUDIOS, GLOBE LIVE, AND NEW CONTENT PARTNERSHIPS

With more and more eyes turning toward mobile, Globe Telecom looks to create content suited for the Filipino on-the-go. Original shows, live events, and engaging worldclass content are what the newly created Globe Studios and Globe Live aim to produce for a complete and immersive entertainment experience.
Globe has already previously worked in collaboration with Spotify, HOOQ, and the NBA, and the telecommunications giant isn ' t stopping there. It now becomes the first mobile and broadband Philippine partner of leading video streaming service Netflix. With over 81 million members in over 190 countries who are currently enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films, Netflix will be available to Globe customers via their mobile or broadband service.
With the recent launch of Disney Mobile, Disney and Globe complete the entertainment experience with the launch of the Disney Channel Apps- Disney Channel, Disney XD, and Disney Junior. Designed specifically for kids to watch their favorite Disney entertainment anytime and anywhere, the Disney Channels Apps will provide hours of fun in a safe and kid-friendly digital environment that will immerse viewers in Disney’ s magical world of storytelling and characters.
The Sports Illustrated App brings the latest in-depth exclusive news coverage, while live American sports programming of basketball, the NFL, NHL, ESports, and much more will be easily accessible. Additional content from SI sites FanSided and SI Kids targets millennials and younger mobile demographics. As one of the most established and respected sports media brands in the world, Sports Illustrated
TV channels reach an estimated 29 million homes across 12 Asian markets.
A regional media powerhouse, Astro from Malaysia is set to give Filipino gaming fans access to eGG Network or Every Good Game, Southeast Asia’ s first dedicated 24 / 7 e-Sports network. Gamers of all ages will soon be able to watch tournaments like League of Legends, DOTA 2, Counter Strike: Global Offensive, and many more via Globe.
The home of well-loved animated shows such as Adventure Time, The Amazing World of Gumball, Ben 10, The Powerpuff Girls, and We Bare Bears, apps created by Cartoon Network will soon be available including an upgraded and authenticated version of Cartoon Network Watch and Play and Cartoon Network Anything. For the first time in the Philippines, a live stream of the channel will be exclusively available to a non-TV audience. The apps also offer a selection of awesome video clips and interactive games and activities to keep the whole family entertained.
If there ' s anything that Filipinos are known for the world over, it ' s our love for singing. It ' s therefore not a stretch to think that the popular singing app Sing! by Smule could be the answer to several Pinoys ' karaoke prayers. With more than 500,000 songs to choose from, the app also allows users to record a video duet with your favorite artists like Jessie J and Jason Derulo and share it with a global audience.
Aside from these content partners, Globe Studios also plans to bring the next generation of entertainment to mobile with original video productions from top film directors such as Erik Matti, Paul Soriano, Quark Henares, Dan Villegas, Sigrid Bernardo, Joyce Bernal, and Lav Diaz. Backed by local and Asian media houses such as Viva Films, Reality Entertainment, Quantum Films,
Spring Films, and Astro of Malaysia, this marks a commitment to create new and engaging films of different themes for the mobile audience.
“ Consumption of mobile entertainment has grown exponentially over the past years," noted Albert de Larrazabal, Globe Chief Commercial Officer. " Today, customers no longer wait for their favorite shows on their TV screens. Instead, they dictate what they want to watch when and where they want to. With Globe Studios, we will now produce our own clips, series and even movies. Backed up with the biggest director partners and entertainment companies in the industry, we are set to show what customers want today."
Aside from shows and films that have either been produced or will still be created, another challenge that Globe now takes dead aim at is how to deliver the most engaging and creative events that will satisfy customers. Globe Live responds to this demand by leveraging on Globe Telecom’ s wide experience in the live events industry to elevate production quality and at the same time, tap the wide distribution coverage of Globe to promote and assemble events that are of international size and quality.
With all these set to happen, Globe welcomes the Filipino family to come Home to Wonderful.
The experiential booths of WWG X: The Next Attraction features its latest content partners and new projects such as Astro, Disney, Globe Live, Globe Studios, Netflix, Sing! By Smule, Sports Illustrated, and Turner.