Addepto - White Paper 1 Addepto - White Paper 1 - Page 7

ADDEPTO | Get Benefits from LTV Predictions and Use it For Your Marketing Campaigns 06 CREATE A MOST VALUABLE CUSTOMER LOOKALIKE AUDIENCE Harness the power of LTV to identify your best customers and create a Lookalike Audience through Facebook or other customer acquisition channels. Make a segment that filters based on a high or top 10% of customers' total LTV. From there, use Facebook's Lookalike Tool for example to run a targeted ad campaign. CREATE A MOST VALUABLE CUSTOMER LOOKALIKE AUDIENCE Understand how customers with LTV and no future LTV react to different products, game levels, offers and communication.