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ADDEPTO | Get Benefits from LTV Predictions and Use it For Your Marketing Campaigns
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SUMMARY - BEST PRACTICE APPROACH
TO USE LTV IN MARKETING CAMPAIGNS
Audience
segmentation
–
when
predicting LTV, the greatest approach is
firstly to look at your audience segments:
everything from user demographics to
the type of browser they use and
interactions within your applications.
When done correctly, user segmentation
lets you create buyer personas relevant
to your business as well as for each step
of the marketing funnel.
Machine Learning LTV Modeling – The
next step would be to turn to quantitative
prediction machine learning models,
which analyze your audience segments
to determine the kind of creative/offer
that your audiences would find most
engaging.
Automation – this stage entails
integrating prediction models and user
targeting methodologies into a system
that would use A/B testing to run your
campaign most efficiently: knowing
exactly when to launch or stop it or
deducing what kind of relevant
creatives/offers should be served to
users to reach maximum ROI.