Adcomm's first two issues May 2012 Launch issue | Page 44

New Innovations

Adcom media

PUSHING YOUR BRAND
Who would need to cover a shopping trolley?
Plenty of people, according to Chris Hattingh, founder and owner of the Trolley
Protection Cover (TPC) and the company Safe ’n Dry.
The idea arose from a need to minimise security incidents to do with a shoppers trolley
contents. The foundation developed shortly after one of C