Adcomm's first two issues May 2012 Launch issue | Page 44

New Innovations Adcom media PUSHING YOUR BRAND Who would need to cover a shopping trolley? Plenty of people, according to Chris Hattingh, founder and owner of the Trolley Protection Cover (TPC) and the company Safe ’n Dry. The idea arose from a need to minimise security incidents to do with a shoppers trolley contents. The foundation developed shortly after one of C