Adcomm's first two issues May 2012 Launch issue | Page 43

Adcom media Corporate social investment Giving back… SCARC’s mission is to ‘take kids off the street, teach them Most businesses are involved in corporate social investment (CSI) initiatives in one way or another. While it is not something one necessarily wants recognition for, it is nice to take cognizance of what fellow industry players are up to with their respective social responsibility arenas. This month we give ADreach the opportunity of disclosing some of their societal contributions. Preparing for the future: During 2011 the Soweto Canoe and Recreation Club (SCARC) reaffirmed its commitment to economic development. It did this by launching a job shadowing programme in partnership with various organisations. The programme intends to provide a platform for young SCARC members to grow through exposure to various occupation and life situations. During April 2012, 15 Grade 11 and 12 SCARC’s members were hosted by ADreach for a two-day job shadowing programme. They took on diverse half-day positions in Sales, Production, Warehouse, Human Resources, Training and Admin. “The objective is primarily to give the SCARC youth an opportunity to gain exposure to the workplace, as well as the various jobs and functions within an organisation,” says Brad Fisher, ADreach CEO and SCARC Founding Member. This enables them to make informed decisions when making subject and career choices.” Building self-esteem and confidence to swim and then get them into canoeing’. “River racing is particularly encouraged, as it not only ensures sustainability, but is loved by most,” says Fisher. “This process builds self-esteem, confidence, discipline and perseverance. The Project uses this base to develop the life skills required to prosper in today’s competitive world. Activities like job shadowing exposes the children to opportunities that will be available to them if they apply themselves in a similar way to their canoeing. “We ultimately aim to produce well-rounded adults who are able to support themselves and become productive members of society. Since inception in 2003, SCARC has been about am changing lives for the better through sport,” he concludes. Grade 12 Support Programme: SCARC and ADreach have also implemented a special Grade 12 support programme, through which the SCARC members completing their final school year receive support services such as supplementary educational programmes. For example, additional English and maths lessons. In addition, the youngsters are offered psychometric testing to assist them with career choices. Men in the making During March SCARC partnered with ETANA Insurance to hold the ‘Men in the Making Day,’ which saw the organisation hosting programmes, presenting instructional videos and offering job shadowing opportunities to some of SCARC’s male members. May 2012 • SCARC Kids 43