Adcomm's first two issues May 2012 Launch issue | Page 34

dynamic advertising and large. “They are ultra thin, long-lasting, removable and do not stick,” Roché reiterates. “They also stay clean and retain high-resolution images.” egrips® Technology PUT YOUR BRAND IN THEIR HANDS Marketing application ‘Your Phone, My Brand, Our Relationship!’ This is the slogan used by egrips South Africa. “Customers can see and feel your brand whenever they use their cell phones,” says Roché. “They provide an opportunity to get the best form of advertising available, your customer’s personal stamp of approval. Phones are protected from slipping and sliding, and it is your brand doing it.” Roché is of the opinion that egrips Origins will gain advertisers brand dominance. “This is achieved Roché says that Flexible through the high-impact Innovations began with and high-frequency nature what the company calls of having your brand in your ‘the world’s most advanced non-slip material, protective, customer’s hands and minds,” he says. “The nature of the gecko-like, silicone surface, that solves slippery situations product onto which egrips is focused gives advertisers around the home, office, brand reinforcement and car, boat, plane ... land, air & repeated top-of-mind brand sea!’. “The product evolved into one with different uses,” awareness.” he says. In 2004 Flexible Additional product Innovations introduced the original ‘egrips Non-Slip egrips Non-Slip Strips are Strip. “It was this move that, supplied with multiple essentially, created a new advertising space on cellular backing card options. The backing cards are digitally phone’s” Roché points out. printed on quality paper and Practical application gloss coated. egrips® Technology, founded by Texas-based Flexible Innovations Ltd in 2002, is now in South Africa. Roché Pretorius, egrips South Africa