Adcomm's first two issues May 2012 Launch issue | Page 34

dynamic advertising
and large. “They are ultra thin,
long-lasting, removable and
do not stick,” Roché reiterates.
“They also stay clean and
retain high-resolution
images.”
egrips® Technology

PUT YOUR BRAND
IN THEIR HANDS

Marketing
application

‘Your Phone, My Brand, Our
Relationship!’ This is the
slogan used by egrips South
Africa. “Customers can see
and feel your brand whenever
they use their cell phones,”
says Roché. “They provide
an opportunity to get the
best form of advertising
available, your customer’s
personal stamp of approval.
Phones are protected from
slipping and sliding, and it is
your brand doing it.” Roché
is of the opinion that egrips
Origins
will gain advertisers brand
dominance. “This is achieved
Roché says that Flexible
through the high-impact
Innovations began with
and high-frequency nature
what the company calls
of having your brand in your
‘the world’s most advanced
non-slip material, protective, customer’s hands and minds,”
he says. “The nature of the
gecko-like, silicone surface,
that solves slippery situations product onto which egrips
is focused gives advertisers
around the home, office,
brand reinforcement and
car, boat, plane ... land, air &
repeated top-of-mind brand
sea!’. “The product evolved
into one with different uses,” awareness.”
he says. In 2004 Flexible
Additional product
Innovations introduced the
original ‘egrips Non-Slip
egrips Non-Slip Strips are
Strip. “It was this move that,
supplied with multiple
essentially, created a new
advertising space on cellular backing card options. The
backing cards are digitally
phone’s” Roché points out.
printed on quality paper and
Practical application gloss coated.
egrips® Technology, founded
by Texas-based Flexible
Innovations Ltd in 2002, is
now in South Africa. Roché
Pretorius, egrips South Africa