Adcomm's first two issues May 2012 Launch issue

Adcomm's first two issues May 2012 Launch issue | Page 33

Adcom media surprises sceptics Show Demographics Income 9.6% 13.0% 19.9% Under R10 000 22% R 10 000 to R15 000 R 15 000 to R20 000 13.0% R20 000 to R30 000 22.3% R30 000 to R50 000 R50 000 to R100 000 Race 38.5% Black 45.0% Coloured 9.3% Gender 43.8% Indian 7.3% White Male Female 56.2% Age Groups 1% 9.8% 14.1% 18 – 24 years 31.2% 25 – 34 years 35 – 49 years 44.0% 50 – 64 years 65 plus years Families Kids 22.2% No kids 77.8% Satisfaction Level 39.0% Better than you expected 92% 46.5% 14.5% As you expected Less satisﬁed Intent to return www.randshow.co.za May 2012 33