Adcomm's first two issues May 2012 Launch issue | Page 33
Adcom media
surprises sceptics
Show Demographics
Income
9.6%
13.0%
19.9%
Under R10 000
22%
R 10 000 to R15 000
R 15 000 to R20 000
13.0%
R20 000 to R30 000
22.3%
R30 000 to R50 000
R50 000 to R100 000
Race
38.5%
Black
45.0%
Coloured
9.3%
Gender
43.8%
Indian
7.3%
White
Male
Female
56.2%
Age Groups
1%
9.8%
14.1%
18 – 24 years
31.2%
25 – 34 years
35 – 49 years
44.0%
50 – 64 years
65 plus years
Families
Kids
22.2%
No kids
77.8%
Satisfaction Level
39.0%
Better than you expected
92%
46.5%
14.5%
As you expected
Less satisfied
Intent to return
www.randshow.co.za
May 2012
33