Adcomm's first two issues May 2012 Launch issue | Page 30

Street pole advertising Repeat after me Mark Castel, National Sales Manager for ADreach, tells Adcom about the company and the effectiveness of street pole advertising. “Street pole adverts were created to provide a cost-effective means of outdoor advertising,” says Mark. Street Pole Adverts • Mark Castel, National Sales Manager for ADreach Street Pole Ads deliver repetitive in your face exposure on high traffic volume routes nationally’ claims the company’s website. The company offers doublesided display panels for specific directional messaging to highly-defined commuting and pedestrian audiences. Adcom media Die cut ads ADreach also offers die cut advertisements which seem to be taking street pole advertising by storm. “To facilitate this type of advertising for our direct clients,” Mark smiles, “we have both in-house designers and a production team which produce work to spec.” (Produced on a large scale in the early 20th century, promotional material cut into the shapes of animals, fruits, vegetables, popular products and celebrities are known in the the market for antique advertising as ‘die cuts’ or ‘die cut’ advertising.) SupaLites SupaLites are large advertising signs at close proximity to road traffic. They are illuminated, double-sided; backlit; 9m²; and erected 3m above the ground. ADreach offers premium sites; impact sites; and strategic sites. Finding solutions ADreach found that illuminating adverts using fluorescent tubes created two immediate problems: unnecessary electricity costs; “One of our aims is to provide a highly effective advertising and inaccurate colour representation. To overcome this, the company had to think outside the box (literally) and medium for companies which steer away from extra became the South African pioneers in reflective vinyl. large advertising budgets,” says Mark. He goes on to say that big business is not excluded from any deals. “In In looking for ways fact,” he points out, “as much as smaller businesses use to improve its offering, ADreach decided that its current our medium because of its cost-effective offering, many larger organisations with bigger ad spend make use of this vinyl is too reflective. “This is to do with adverts’ design,” Mark says, “With effect from March this year we rolled out medium for brand awareness and repetitive affordable a campaign using different material which we feel brings a reach – very effectively!” great deal of additional value to our current offering.” Not one to give away trade secrets, Mark is reluctant to disclose specifics. “However, our ads now have a clearer, crisp look, especially with regards t