Adcomm's first two issues May 2012 Launch issue | Page 30

Street pole advertising
Repeat after me
Mark Castel, National Sales
Manager for ADreach, tells
Adcom about the company and
the effectiveness of street pole advertising. “Street pole
adverts were created to provide a cost-effective means of
outdoor advertising,” says Mark.

Street Pole Adverts

• Mark Castel, National
Sales Manager for ADreach

Street Pole Ads deliver repetitive
in your face exposure on high
traffic volume routes nationally’
claims the company’s website.
The company offers doublesided display panels for specific
directional messaging to
highly-defined commuting and
pedestrian audiences.

Adcom media

Die cut ads ADreach also offers die cut

advertisements which seem to be taking street pole
advertising by storm. “To facilitate this type of advertising
for our direct clients,” Mark smiles, “we have both in-house
designers and a production team which produce work to
spec.” (Produced on a large scale in the early 20th century,
promotional material cut into the shapes of animals, fruits,
vegetables, popular products and celebrities are known in
the the market for antique advertising as ‘die cuts’ or ‘die
cut’ advertising.)

SupaLites SupaLites are large advertising signs

at close proximity to road traffic. They are illuminated,
double-sided; backlit; 9m²; and erected 3m above the
ground. ADreach offers premium sites; impact sites; and
strategic sites.

Finding solutions

ADreach found that
illuminating adverts using fluorescent tubes created
two immediate problems: unnecessary electricity costs;
“One of our aims is to provide a highly effective advertising and inaccurate colour representation. To overcome this,
the company had to think outside the box (literally) and
medium for companies which steer away from extra
became the South African pioneers in reflective vinyl.
large advertising budgets,” says Mark. He goes on to
say that big business is not excluded from any deals. “In
In looking for ways
fact,” he points out, “as much as smaller businesses use
to improve its offering, ADreach decided that its current
our medium because of its cost-effective offering, many
larger organisations with bigger ad spend make use of this vinyl is too reflective. “This is to do with adverts’ design,”
Mark says, “With effect from March this year we rolled out
medium for brand awareness and repetitive affordable
a campaign using different material which we feel brings a
reach – very effectively!”
great deal of additional value to our current offering.” Not
one to give away trade secrets, Mark is reluctant to disclose
specifics. “However, our ads now have a clearer, crisp look,
especially with regards t