Adcomm's first two issues May 2012 Launch issue | Page 28

Cover story

Adcom media
international LED display manufacturers to supply a full range
of LED display products. These vary from high resolution (3mm
or 4mm LED screen) for high resolution indoor applications. For
outdoor screening, an increase in size to mesh-type products
with approximately 20mm pixel resolution, among a number
of other innovative products, is available. The company has
supplied about 1 000m² of outdoor LED displays to date.

CURRENT PROJECTS

•Roger Feldman hard at work

More than ‘just’ specialist
technology

SkyRoll, developed by Lighthouse Technologies using its
VideoBlades system is in SA. It can be deployed by rolling up
or down from its rotating structure and the modular format
allows for the seamless formation of large-scale screens. SkyRoll
deploys down from overhead and is available in 4m, 6m and 8m
widths. It is with fixed installations in mind that Roger says his
company would like to align itself with like-minded agencies
that recognise the value of LED display as a medium. “Digital
signage,” he says, “is becoming a preferred solution in reaching
desired target markets. We have a number of digital signage
solutions which can be tailor-made to suit clients’ needs.” System
Solutions is able to, among others, deploy content on a local
area network (LAN) and link numerous sites over a wide area
network (WAN) transmitting content using various technologies
including satellite. These types of systems are becoming popular
in shopping and conference centres.

CASE STUDIES
Large scale digital signage systems.

Implementing solutions in professional Audio Visual,
entertainment technologies and related areas, integration is
the name of the game. This, according to System Solutions
General Manager Roger Feldman. The company imports and
distributes entertainment technologies across the board from
audio systems to audio visual displays, cinema equipment and
digital signage.
“In our business two key words accurately describe the
solution we offer our clients – control’ and ‘integration’,” says
Roger. “Control is the common platform used enabling all
equipment to communicate with necessary components, and
integration of this equipment is our forte.”

CORE BUSINESS
System Solutions is a technical supplier and systems integrator
to the pro AV, cinema and live event industries. These services
include stadium installations, cinema upgrades, theme park
installations and auditorium, hotel and conference centre
systems. The company works with large outdoor advertising
companies, specifically for permanent LED displays. Most
outdoor mediums form part of the company’s long-term
strategy.

SERVICES
System Solution’s service offering includes design, consultation,
supply, installation and project management. “There is a huge
swing towards outdoor electronic media,” says Roger. “One
of our prerogatives is to ensure we are at the forefront of
development in this industry.” System Solutions is aligned with
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• FNB Stadium Installation

FNB STADIUM, JOHANNESBURG

Soccer City was a R39-million contract to supply and install
a High Definition IPTV (Internet Protocol television), digital
signage video distribution system as well as two large format,
high resolution outdoor LED screens at FNB Stadium (Soccer
City) for the 2010 FIFA World Cup. Installations in the stadium
included two 86m² Lighthouse R16i/o-II screens comprising of
224 lightweight LED panels fed by a Vista Spyder video control
system running in conjunction with Christie Digital’s Vista
Universal Routing Switcher. The control system was designed for
May 2012