Adcomm's first two issues Adcomm August 2013 Relaunch issue | Page 9

‘Cutting’ edge & automation

Enhancing the entire operation is the
acquisition of a ZUND cutter. “The ZUND
cutter will streamline our business as
it enables us to convert everything we
print by robot,” Orlando points out, rather
enthusiastically. “While our success in
converting by hand is nothing to be
sniffed at, robotising our operation limits
human error. In addition, we’ll be able
to convert about 12 times faster than
we currently do, offering an faster turnaround time for clients.”
As Tali’s current turn-around time is less
than the three to five working days usually
quoted, a 12-times improvement on the
converting process should put them
leaps and bounds in front of potential
competitors. “Going forward, my vision is
to automate as much of our processes as
possible enabling staff currently used in
certain areas to learn and grow in others.

Back office

Running an ‘automated ship’ brings us
to the behind the scenes operations
where Orlando has a state-of-the-art
MIS production system. This enables

Sublimation printer best suited for printing on fabric.

constantly. We have just changed our fabric
banner wall systems to thicker extrusions and
our clipping system is unique making use of
male and female pressure sensitive clips as
opposed to metal clips.”

Harnessing expertise

While, inevitably, some requirements have to
be outsourced Tali has made a concerted effort
to keep as much as possible in-house to avoid
any limitations derived by using third party
suppliers.
To this end Tali has an in-house stitching
department with multiple sewing machines;
a high frequency welding operation; and UV
varnishing, mounting and lamination are also
done in-house.
There is no doubt that Orlando runs a very slick
operation at Tali; and it seems he is on course
to be a “super slick operation”.
Watch this space!

Equipped to produce any quantity.

* For additional information and to view a
comprehensive brochure listing all
solutions and machinery visit
www.tali.co.za or call them on
011 786 3147

management to control work centres; know which
machines are available for what projects and when;
do forecasts to determine time requirements for
varying print orders.. “This all goes to the swift
and streamlined running of our operation with, as
always, optimal client service our goal.”

Tali-owned solution

Tali owns the brand Efex Portable Displays. The Efex
Econo Pull Up Screen is unique to the company. “Pull
ups or roll ups have been around for years,” Orlando
says, “but the Econo Pull Up Screen is, without a
doubt, the strongest econo roll out graphic in the
South African market.” He credits this to the fact
that the product comprises a single piece extrusion
which makes the centre section extremely strong.
“It cannot be bent by hand!” Orlando points out. “We
have tweaked the product over time and it evolves
August/September 2013

Cleanliness is first and foremost when it comes to organisation.

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