Adcomm's first two issues Adcomm August 2013 Relaunch issue | Page 8

Branding

Tali Digital

Embracing technology

Tali Digital Branding Solutions claims its highest priority is producing work that surpasses clients’ expectations. A discussion with
founder and owner Orlando De Abreu shows that Tali embraces the technology to do this while back office systems and client
requirement information are imperatives.

A slick operation

‘To be slick and to run a super slick operation’, is the
way Orlando describes his ideal. He achieves this with
automated processes; high-end machinery; a controlled
environment; and the ability to conceptualise and tailor
solutions for clients.

Long-term solutions

The company, which found a niche in offering large-scale
out-of-home branding solutions such as billboards, truck
tarpaulins building and boundary wraps, among others
including smaller solutions such as point of sale, flags,
banners, stickers and posters, is focused on long-term
solutions. “We approach this from several angels,” says
Orlando.
He says that they always try understand all of a client’s
needs “before we even begin”. Some of the questions
clients can typically expect when doing business with Tali
are: where is it going; why is it going there specifically;
what is the duration required; and what type of exposure
are you looking for?

Tali digital’s flat bed printer, can print on any flat surface.

Correct solutions

“Often clients know what they want from a visual perspective,” he says,
“but from a feasibility perspective (taking into account Tali’s standard
questions) alternate and tailored solutions may work better than the
client’s original idea.” This can be because of a number of variable factors,
medium transportation among them. “The beauty of having a range of
printing and printing-related equipment with so much adeptness and
capability is the ability to provide correct long-term solutions.”

Arsenal of equipment

While Tali has expanded in its eight-odd years of existence and updated
equipment and machinery accordingly, technological updates and
physical expansion is ongoing. At the moment Orlando’s arsenal of
up-to-date technological innovations include: Océ Arizona 550 GT – a

UV curable flatbed printer with a white digital printing option – used
for the corrugated and foam board, Chroma deck, correx, acrylics etc;
two Roland Eco Solvent printers, which achieves photographic results at
1440 x 720 dpi, used for high resolution point of sale items; an HP Latex
printer for posters,backlits, banners, self-adh