Adcomm's first two issues Adcomm August 2013 Relaunch issue | Page 4

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The Editor’s Note

To network or …
to network?
Show time is go time and we ponder the benefits. Do exhibitions result in real new business or are they ongoing
networking opportunities? The City of Cape Town may be about to change advert-hindering bylaws; and the
introduction of localised domain names a plus on the marketing front.

W

ell Markex has come and gone again with the usual fanfare
layout for some, practical for others and some last minute stand
presentation decision-making for others. Year after year we see the same
old faces (exhibitors) and occasionally some fairly new ones. Obviously
these exhibitors wouldn’t continue paying premium for floor space if
there was no or little return.
This year there were some new companies and products, which was
very welcome. However, there were not enough of them to make
a marked difference to the show, and even fewer of them offering
something unique.

Now, the question arises, how much of the ‘return’ experienced by
exhibitors is a direct result of exhibiting, be it at Markex or any other
industry exposition? The reason for the question is simply, the ‘same old
faces’ we see year-after-year are not only those of the exhibitors, but the
majority of visitors too.

Why?

which ultimately resulted in Orlando
beginning on the path to building his
currently successful branding agency.
Andrew Smith
In addition to exhibitor/visitor and vice
versa deals, I noticed an unprecedented (in the
few I’ve attended) camaraderie among exhibitors. There are bound
to be some shared business opportunities among them and three
days of networking – whether you want to or not, should realise a few
additional business opportunities.

In addition to exhibitor/visitor and vice versa deals, I noticed an
unprecedented (in the few I’ve attended) camaraderie among
exhibitors. There are bound to be some shared business opportunities
among them and three days of networking – whether you want to or
not, should realise a few additional business opportunities.

Legislation

Is it because visitors