Adcomm's first two issues Adcomm August 2013 Relaunch issue | Page 39

Additional equipment

The company is in the process of purchasing two
new presses. One, a 12-colour press and the other a
web press. The latter, of which the company already
owns one, is capable of producing up to 50 000 copies
an hour. “The addition of another,” says Vee, “will
significantly increase our output capacity, producing
good quality in quantity in a very short time.” Aside
from these acquisitions, the company has 23 machines
in use, varying from one-colour and full-colour to 10
colour, laminating, binding, poster-mounting, to name
a few.

A standards rating

Shereno prides itself on quality work and while there
is no doubt in their customers’ minds that orders
to Shereno are done to the highest standard, the
6 colour - A1 - Sheet-fed - presses.
company has decided to pursue ISO accreditation.
“We commenced the process of acquiring an ISO
Maintaining quality
rating at the beginning of this year,” says Vee, “and a Quality Assurance
To stay competitive, the company continually renews and upgrades
Manager has been brought on board. We have also contracted a
its pre- and post-production processes. “Our machinery is reviewed
consultant to assist with implementation – which includes a great deal of
on a regular basis,” says Vee, “and aside from upgrades implemented
documentation to be put in place.” He adds that they foresee the process
at consistent intervals, we acquire new machinery to keep abreast of
culminating in
competitors. In this industry one has to have an edge.”
mid-2013 when a request for a formal ISO audit will be made.
Vee is quick to point out that all equipment is serviced and upgraded
regularly. “We have a lot of subsidiary machinery for sewing, binding,
Diverse offering
laminating and many other post-print processes which we ensure
Marketers need to bear in mind that Shereno offers more than
are always in perfect working order.” Subsidiary equipment includes
annual reports, magazines, flyers and other paper-related products.
forklifts, trucks, fleet vehicles and the like.
The company, very effectively, prints and produces material used for
marketing purposes. Pens, corporate clothing and gifts; digital posters;
Embossing – one of a kind
roll up banners; wall banners and vehicle graphics are just a few
Back to risk-taking. It is no surprise that Shereno experiments with
products that Shereno Printers has in its basket of goods.
innovation. Because of this adventurous approach, they are the proud
owner of a digital embossing machine, an innovative product acquired
* Comprehensive information from www.shereno.co.za or call
recently. Vee says it is the only one of its kind in the country.
the office on 011 894 4150

August/September 2013

39