Adcomm's first two issues Adcomm August 2013 Relaunch issue | Page 36

Eco Friendly Branding

Eco Board

Environmentally-friendly
branding solutions
Ecoboard Engineering (Ecoboard), a division within Shereno Printers but operating under its own entity as sister company, designs,
conceptualises, converts and manufactures environmentally-friendly 100% recyclable products from rigid paper board substrate. Called
Ecoboard, it can be used for branding, promotions, expos, point of sale, point of display, standees and many other marketing activities including
promotional office or home furnishings.
board.” He points out that
chipboard is extremely heavy
and carpeting services are
usually required when creating
promotional products for expos
and displays. “Corrugated board
can be flimsy and can’t be used as
a long term product.”

A form of corrugated board. However, as opposed to
this example it is, in fact, an extremely strong, durable
and, to a certain degree, water-resistant product.

Product origins

Ecoboard is imported from
Sweden and, initially, the
unfinished product looks
like a form of corrugated
board. However, as
opposed to this example
it is, in fact, an extremely
strong, durable and, to
a certain degree, waterresistant product.

Product
positioning

Additional
service

Ecoboard offers a
conceptualisation
service in-line
with clients’
budget restraints.
“We offer a
thorough
“We have discovered a niche,”
consultative
he continues, “as Ecoboard
process,” he says,
is strong, durable, hardy and
“and by working
lightweight. The industrial
in tandem with
designing, conceptualisation and our clients, we’re
origination services – all done in- able to give
house – makes for easy assembly pertinent product
and dismantling, as
advice and ensure
well as facilitating
that the end
ease of transport.”
result is 100%
Ecoboard end products, to our clients’
Office furniture and shop fittings.
depending on final
expectations and
requirements, can be
needs.”
designed in such a way To ensure clients get optimal use of Ecoboard,
that assembly can be
some of the company’s product suggestions
done without the use
involve the use of other substrates such as
of clips, screws or any
correx, foam board or similar mediums to
other accessories.
complement the product or meet the client’s
objectives.

Marketing use

On the marketing
front, Ecoboard can
“In fact,” says Nico
be used for gondolaPotgieter of Ecoboard, “we
end promotional stands in supermarkets;
position Ecoboard as a material replacement
in-mall and in-store displays; point-of-sale
for substrates like chipboard and corrugated
self-standing displays; temporary outdoor
promotional items depending on
climatic conditions; and, believe
it or not, office furniture and shop
fittings. “We mainly do custom
designs,” says Nico. “Although we
have plenty current and standing
designs and samples, we hardly
do any ‘off-the-shelf’ products.”
All Products are printed digitally
which means anything from 1
unit to large volumes can be done
within quick turnaround times!
“Under the Shereno brand we are
renowned for keeping to tight
deadlines.”
Used for gondola-ends, promotional stands in supermarkets;
Ecoboard is strong, durable,
hardy and lightweight.

in-mall and in-store displays and point-of-sale displays.

Q Digital flatbed UV cured printer.