Adcomm's first two issues Adcomm August 2013 Relaunch issue | Page 28

Displays

Clip-Tite

Bigger is better!

Vic Anderson, Owner
of Clip-Tite Display systems.

The Banner Frame offered by Clip-Tite is a result of R&D by owner Vic Anderson. Does size make a difference, where did the banner
frame concept originate and how did it evolve? What makes it unique, what are its limitations, and what is demand like, both in
South Africa and abroad?

The concept

Manufacturing graphic display
systems for over 10 years.

Is bigger better?

Well, that depends on what outcome is
intended. There is no doubt, according to
Clip-Tite’s Vic Anderson, that when it comes
to branding, being big is to be seen. With the
Banner Frame concept realised in 2010 and
using a design registered clamp, it has evolved
to what it really is: ‘housing’ for any size PVC
banner on practically any location.
It is well-known that effective branding is an
ongoing process using a variety of available
platforms.
Our solutions are ideal for
resellers, namely sign companies,
ad agencies, printers, shopfitters,
graphic designers, architects, event
managers, picture framers and
retailers.

One of these platforms, when the need to ‘GO
BIG’ is required, is Clip-Tite’s Banner Frames,
conceived, designed and developed by Vic
himself. “Demand for Banner Frames was slow
initially,” he says, “but we’ve had substantial
take, up north of our borders and local demand
is on the rise.”
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entity branding. An
office park in Mogale
Research for the concept
City has opted for a
began subsequent to Vic
Banner Frame over pin
having a client request
mounted letters to list
a tensioning system for
tenants’ names. “Tenant
PVC banners which would
turnaround resulted
allow for easy graphic
in our client having to
changes and which
replace the pin lettering
would allow the graphic
at regular intervals. This
to be undamaged and
became an eye-sore and
subsequently re-useable.
replacement costs rose.
Based on his research Vic
By changing to Banner
developed a system which
Frames the client now
allows an unfinished
only needs to replace
PVC banner to be tightly
the PVC banner when
stretched across the
necessary.” This was
Display Systems for
frame (i.e. no eyelets,
Photos, Banners, Posters,
Clip-Tite’s first big value
seaming, etc.). Product
notices and Displays.
order for Banner Frames.
development evolved
and the Banner Frame
was officially launched at Sign Africa 2010 – five African growth
While on display at Sign Africa 2011 the frame
months after conception.
caught the e