Adcomm's first two issues Adcomm August 2013 Relaunch issue | Page 27

many as 27 for illuminated and neon signs and
43 for vehicle decals. “They are ideas only,” he
points out, “and we welcome original ideas and
contribute to them when possible.”

Additional service

On the subject of service, the company has
a number of graphic designers in its employ.
Conceptualisation and a portion of design is
a complementary offering. “If needed, and for
a fee, we also assist clients with the necessary
regulatory approval for outdoor signage where
necessary.”

Alternative offering
Laser cut aluminium raise mouted to wall.

employees. While jobs do get supervised,
we have a dedicated staff compliment
quite capable of being left to themselves to
accomplish what is needed.” Arnold says he
believes from promoting within and, to this
end, a number of employees have received
assistance and support to further their
education.

higher quality and better service”.

Idea generation

The company offers a variety of signs. To assist
clients the SignForce website has a gallery
which is an ‘ideas’ bank showing examples of
work completed. The ideas vary from as few as
two for banners and five for billboards, to as

“We have also acquired new unique vinyl signs
and digitally printed vinyl techniques that
will be of interest to designers and interior
designers,” says Arnold in conclusion.
* SignForce was established in 1983 and has been
under current management since 1998. For queries
and additional information phone:
011 444 3331 or visit www.signforce.co.za

Long-term investment

He says that SignForce considers signage
an investment and should be treated
as such. Because of this, products and
installation thereof are of the highest
possible quality, “but at fair value,”
he emphasises. “Our consultants and
management do site visits, and to ensure
deadlines are met we offer a guarantee
on our timelines.” He says that because
signage is a long-term investment the
company plays open cards with clients and
potential clients. “If we think you’re wasting
your money, we tell you! The advice we
give must be valuable, or there’s no point
in giving it.”

Current technology

With signs ranging from banners,
billboards and signboards, to engraved,
electronic and illuminated and neon signs,
modular signs, signwriting, pylons, plaques
and vehicle decoration, among others,
SignForce has invested substantially in
digital printing equipment “to provide

August/September 2013

Digitally printed pvc stretched around a frame.

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