ACE Magazine: Issue 2 / 2016 ACE Magazine: Issue 2 / 2016 | Page 56

ASEAN COMMUNITY OF ENTREPRENEURS SPOTLIGHT THE ASEAN TOURISM EDGE BY AHMAD AZUAR ZAINUDDIN In this new segment of ACE, we shall embark on a journey to uncover stories from SMEs as well as relevant stakeholders in the hope of arriving at a deeper appreciation and understanding of the key drivers and enablers who shape the industry they operate in. We kickstart our endeavour with the tourism sector. INSIDE: Trailblazing with Tourism Technology: Dato’ Syed Mohd Razif Al Yahya 54 ASEAN ECO-TOURISM: Balancing Between Business, Community and Environment ASEAN COMMUNITY OF ENTREPRENEURS | ISSUE 2 : 2016 The Emergence of ASEAN Halal Tourism Market: Good, Permissible and Profitable