accord_ar_2020_FINAL - Page 11
Annual Report 2020 | 9
To be strong and diverse and to make the most of our strengths to deliver positive outcomes , improving life chances for our customers and the wider communities which we serve .
Commitment We put our customers and our people at the heart of everything we do
Communities We help create communities where people want to live
Innovation We are optimistic , passionate and forward-thinking and we deliver better value every day