SUMMER | COVER FEATURE
DELIVERING EVENT DEBUTS IN 2023
With the live events industry faced with escalating costs , 2023 might not be the easiest year to launch a major new event but that hasn ’ t stopped some fascinating new concepts being brought to life
Words : Christopher Barrett
T his year will see a string of major new event concepts being launched across the UK . They include the 2023 UCI Cycling World Championships taking place throughout Scotland , Manchester ’ s We Invented The Weekend festival , the Stadium Golf Tour , and London ’ s Project 6 Festival .
With event production budgets having been hiked by as much as 20 % due to rising costs , and there being concerns in many quarters that the public ’ s diminished spending power is impacting ticket sales , it is perhaps unsurprising that some event launches have stalled this year .
Among the new projects that have failed to get off the ground as planned is Utilita Creation Day , a greenfield Wolverhampton music festival that has been postponed for the third year running . The festival , curated by Alan McGee , was billed as a
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