Access All Areas October 2018 | Page 5

OCTOBER | WELCOME Colophon EDITOR Tom Hall CONTRIBUTORS Martin Fullard JUNIOR NEWS REPORTER Stuart Wood SALES DIRECTOR DESIGNER James Linin Sean Wyatt-Livesley PRODUCTION MANAGER SUBSCRIPTIONS EXECUTIVE Elizabeth Nixon Kayode Adedeji PUBLISHING DIRECTOR Duncan Siegle PUBLISHED BY MASH MEDIA GROUP Second Floor, Applemarket House, 17 Union Street, Kingston Upon Thames KT1 1RR. Tel: +44 (0)20 8481 11 22 SUBSCRIPTION: Free to qualified readers within UK, Non-qualified readers within UK - £50, Readers in Europe/Eire - £70, Worldwide - £105. SUBSCRIPTION ENQUIRIES: Tel: 020 8481 11 28. Address: Access All Areas, Second Floor, Applemarket House, 17 Union Street, Kingston-upon-Thames KT1 1RR. The opinions expressed by contributors to this publication are not always a reflection of the opinions or the policy of the publishers. Information on services or products contained within editorial sections does not imply recommendation by Access All Areas. No part of this publication can be reproduced in any form without written authority of Mash Media. T here were two designs finalised for this cover of Access. One white-on-black, one black-on-white. My designer and I liked both in almost equal measure (don’t worry, this anecdote eventually leads back to events, if tenuously) so, we put the decision to an office vote – definitely meriting the often overused ‘all users’ email option. Of course, it’s all subjective, but that didn’t stop opinions on each design being strong and varied. Nor did it stop my working day being interrupted intermittently by each staff member’s thoughtful musings on the matter. The results, gathered via a crude tally on a Post-It note, came back… exactly tied! Leaving us no clearer in our decision-making process. Events (see, I told you) are similarly cursed with the axe of subjective opinion. Corners must be cut because budgets aren’t infinite. Context is king though. Village féte dwellers won’t be expecting chrome taps in the portable toilets, but you better believe the Henley set love a shiny faucet at their gala dinners. To compound all this, someone invented an always-on opinion machine called Twitter, which can ruin a sly bit of festival corner cutting with a cutting one-liner. Our cover feature (p32) brings conjecture, facts and metrics on when cutting corners at event counts, and sadly it’s often when it impacts the bottom line. In my opinion. Subscribe on www.accessaa.co.uk Tom Hall, Editor Keep up to date by visiting: accessaa.co.uk @access_aa @access_aa 05