New safety initiative Festival Safe hits the ground running
This month ’ s catch up …
Backyard Cinema will bring ‘ The Snowman ’ to life at Winter Wonderland
London ’ s Backyard Cinema has announced it is partnering with Penguin Ventures to bring an immersive screening of The Snowman to Hyde Park Winter Wonderland this year .
The Snowman Experience will celebrate the 40th anniversary of the classic story , with a multiroom , multi-sensory experience open from 22 November – 6 January .
It will be spread across 464sqm , and will feature replica sets of the famous film alongside a 10-metre wide screen , which will lets guests feel as if they ’ re flying beside The
Snowman . Dominic Davies , founder of Backyard Cinema , told Access : “ I knew we wanted to shorten the amount of time watching a film and create more of a journey , a room to room experience showing parts of the film .
“ We had to make sure the event had the ease of customers flowing through it while keeping it exciting and entertaining . We worked hard on both respecting the classic footage ile bringing it into the 21st century and changing what people perceive as watching The Snowman .”
New safety initiative Festival Safe hits the ground running
In the three short months since it launched at the beginning of the 2018 festival season , Festival Safe has been labelled ‘ a resounding success ’.
The new festival safety initiative secured partnerships with 21 festivals in the UK and Europe including the likes of Festival No . 6 , Snowbombing , Kendal Calling and Bestival . It provided important information to almost 30,000 unique users through its website .
Festival Safe is the brainchild of Jon Drape – director of several high-profile UK such as Parklife and Group Production Director of Broadwick Live .
It provides a unique resource designed by festival organisers , industry professionals and the emergency services , who felt strongly about the lack of vital information readily available for both first-time and regular festival goers to help prevent incidents both big and small from occurring at festivals .
Drape commented : “ In our opinion , Festival Safe got off the perfect start this summer . We signed up more festivals than we initially expected and reached thousands of festival goers with vital information through our website and instagram .
“ Our mission was to deliver a useful and knowing resource for everyone – from veterans to parents of first-time festival goers – in a fun non-preachy way . It ’ s given us a great platform to really build on in 2019 and beyond – we ’ re looking forward to gearing up again next spring .”
Festival Safe , of which Access is a media partner , is available to all organisations invested in promoting well-being and safety at their events .
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