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History & Clients
Case Study

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Play Fund Win : eyes on the prize

Play Fund Win was first conceived in 2019 by three friends with a passion for events , sports , and tech , with the goal of raising millions of pounds for good causes and charities . Through their innovative digital fundraising platform , they are well on their way to achieving this .
Traditional event-based fundraising is changing as we transition to a digital-first world . The Play Fund Win platform and service allows those in the events industry to host digital prize draws ( raffles ) at their events , with a split purpose - to raise funds for the charities that the organiser , audience , or artists support , as well as ensuring an attendee wins a cash or experiential prize .
Whether a festival , gig , awards dinner , sporting event , exhibition , conference or online event , Play Fund Win ’ s platform offers the flexibility to meet the needs of our draw hosts whilst remaining fully compliant with gambling guidelines .
History & Clients
Case Study
The CITC 35th Anniversary Prize Draw To celebrate their 35th anniversary , Manchester City FC ’ s charity , City in the Community ( CITC ) Foundation , held a prize draw through Play Fund Win on the day of their dedicated fixture versus Crystal Palace .
The Foundation were seeking to harness the power of event attendees to raise funds for their City Thrive programme , which offers mental health support to young people across Manchester .
The charity arranged a series of incredible prizes ranging from return flights to Abu Dhabi to tickets to huge upcoming concerts to see the likes of Ed
Sheeran , Liam Gallagher and Red Hot Chilli Peppers , as well as signed player shirts and money-can ’ t-buy football experiences .
100 % Bespoke Play Fund Win created a bespoke draw page for CITC , which met their requirements , and worked within the licensed framework of our digital platform .
Included within this page were visualisations of prizes , ticketing information , as well as video and textbased draw content , and full credit for the partners who supported the draw with prizes . In addition , donation functionality was included at the point of check-out to maximise on fundraising revenue .
The result was a clean , easy-to-use page , which produced a simple user journey and delivered high conversion rates for the charity .
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