Accelerate Experience Design with Design-driven innovation and Human-centred design approach Accelerate Experience Design | Page 50
most of my friends
are struggling to
find jobs
lots of interesting
people i met in different cafe shop
i heard a guy from
italy mentioning about
their artigiani (artisan.) maybe i should
save some money and
go check it out. never
been there before.
SEe
“crap... my work is
due next monday
but i haven’t
started it yet”
“there’s a new cafÉ
I SAW WHILE I BIKED
HOME THE OTHER
DAY. LET’S GO CHECK
IT OUT.”
“I want to do that
too.”
maybe i am interested
in too many things at
the same time.
a guy told me about
starting his new
project with some
friends. I want to do
the same
maybe a collaborative sketching
project would be
interesting. “Objects
they love” will be a
cool name?
“MY MANAGER TOLD ME
WE ARE STILL WAITING
FOR CLIENT’S RESPONSE... LOOKS LIKE
NO WORK FOR THIS
WEEK. YEAH!”
THINK
FEEL
“WHAT DO YOU
THINK?”
(SHOWING SKETCHING TO FRIENDS)
SAY
sketching. do it for
work and leisure.
never get enough of
it.
biking. it’s my way to
explore the unknown.
although i have been
living ini Barcelona
forever but i still
feel it’s new
50
BLOGGING. I DON’T
WRITE TOO MUCH BUT
EMPATHY MAP
THERE ARE LOTS OF GOOD
PHOTOS AND MY SKETCHWith mood board and
ING. MY INSTAGRAM IS
QUITE POPULAR!
ROBERTO PÁSI ON
Lives in: Barcelo na, Spa in
Occup ation: Freela ncer i n Archite cture fi rm
Sp eak: S panish and E nglish
DO
Roberto’s story, we can go deeper into his world. With empathy map,
it’s easier to observe the relations in between the quadrant of “Do”, “SEE”, “SAY