Accelerate Experience Design with Design-driven innovation and Human-centred design approach Accelerate Experience Design | Page 24

For instance, during brainstorming stage, our team started to throw keywords to the

Once I’ve those keywords to identified each design scenario, it is better to name each

wall. On half way we also started to create persona as it’s easier to imagine a story with

scenario with brief description and strong character. There’s no specific rule in terms of

a face. During persona creation, those questions helped us form a complete view of a

scenario naming, it could be a concatenation of key vocabulary, a slogan, a question or

persona’s characteristics.

even a image.

Polarity dimension with ke