Accelerate Experience Design with Design-driven innovation and Human-centred design approach Accelerate Experience Design | Page 22

CONNECT AND SELECT luxury From In order to build design scenarios which will lead to either incremental or radical service innovation, I use polarities to orchestrate possibilities. CONNECT cheap The first step is to identify opposing values from the previous envisioned implications. contemporary Recapping that we previously brainstormed and analyzed the trends which are relevant to our project context. I extracted representing values of each cases and lay them out: affordable expensive affordable luxury Interesting thing of playing with polarities is 2 polarity sets can generate 1 dimensions with 4 possible design scenarios while 3 polarity sets can create 3 dimensions with 12 design scenarios. I went thru the following process to closely examine each dimensions While drafting polarities, do find the “positive” value instead of only identifying adversative vocabulary. For example, when I came up with the concept of “expensive”, I transformed it to “luxury” to make a statement that it’s a value to appreciate great comfort to identify what might be of greater value to the project context we are working on: • pose as much opposing polarities as possible: you will never know which might sparkle breakthrough at the end and extravagant living style. On the other hand, “cheap” is not appropriate to explain the value opposite to “luxury” therefore I altered it to be “affordable” to represent the value • look at the dimension and ask questions: does any quadrant inspire you to imagine behind being able do something without incurring financial difficulties or without risk of a new story? new meaning of consumption? who is in the story? what this person undesirable consequences. After I quickly jotted down all ideas, I examined each polarity looks like? what happens in the story? what this person might get at the end of the based on this principle to make sure they represent value which might lead to the gen- story? eration of possible scenarios. The next step to construct dimensions using opposing polarities set by placing them like this: 22 • try to pose another polarity across and see what changes (repeat the questions again over the new dimension)