Supply Chain
These would be supported on the ground. In addition, the
In addition to benefiting its clients, this approach is enabling
group is exploring brand-building avenues for clients that
Imperial to contribute to job creation, training and skills devel-
include mobile promotions with rewards of airtime or vouch-
opment across Africa.
ers for brand-loyal consumers.
“This is more accessible for African consumers and less risky
than cash discounts,” he explains. Notably, it is an effective
mechanism to build bran