aBr May 2014 | Page 73

Band of brothers Folgore brothers Daniel and Ugo have kept the Technocar Auto Services (TAS) banner flying high since 1990. aBr paid the duo a visit in downtown Johannesburg recently. C o-owner and Client Liason expert Daniel, whom aBr met over lunch at this year’s National e-CAR Indaba, tells us that TAS has been a proud e-CAR member since May 2005. “I was convinced to join the network by the e-CAR team right in the very beginning. It wasn’t a difficult decision to make as we could see then that the concept was a very good one,” he says. Not only were TAS one of the very first members of e-CAR, they are also one of the largest, with a huge 1 800 square metre workshop and 1 000 square metre yard. Daniel proudly pointed out to us on the day that we visited him that both these areas were filled with customer vehicles. “We are busy every single day. We do a lot of work for fleets, including for the government, who have come to rely on us to service the city’s ambulances and Department of Correctional Services vehicles. We also look after many of the vehicles that state electricity provider Eskom uses, which ensures that our 22 permanent staff members and two casual staff are kept busy. To build a reputation in this industry requires the ability to do the work correctly, every time. Your customer must always be completely satisfied and must be able to trust in your skills and in your word,” he advises. Being a part of the e-CAR network means that TAS only stocks high-quality, well-known brands, which it sources from Diesel-Electric. “Diesel-Electric are very good, particularly with regards to their stockholding. They always have the parts that we are looking for and deliver them promptly,” he explains. Like all the other ➲ Technical staff are highly qualified and have worked extensively members in the on all makes of motor vehicles, including the more exotic models e-CAR network, such as Ferrari and Maserati. Formal training is performed through TAS uses only Robert Bosch South Africa Training Centre the best Bosch workshop equipment to diagnose vehicles of all makes in its This saves the business time and provides sizeable workshop. the very best information quickly. It has also allowed the company to branch out into other areas of vehicle servicing as well. As a result, TAS has its own diesel pump room and a heavy duty section designed for trucks and other commercial vehicles. ➲ The Technocar Auto Services premises is one of the largest in the e-CAR Network Daniel says TAS appreciates the excellent level of marketing support given to the e-CAR brand. “We listened with pride to the radio campaign that aired during the National e-CAR Indaba at the Wanderers Club earlier this year. We’ve always held the view that any advertising is good advertising. It’s important for the public to have heard or read about your business somewhere. And it’s very important to learn from your customers and to understand them,” he concludes ➲ Technocar Auto Services’ doors are open to any with a warm smile. make of vehicle To join the fastest growing workshop network in South Africa and to add a new dimension to your business, contact Wilfried Langenbach at 086 000 3227 (086 000 e-CAR) | words in action 71 may 2014