Fitment Centre Feature
The Modern Farrier
When Henry Ford was asked whether he had done any market research before developing the Model T Ford, he
answered that if he had relied on market research all he would have come up with would have been a faster horse.
And he could have added that his potential customers would have also asked for a horse that eats less, needs less
rest, and lives to a ripe and productive old age.
V
ery true, because the mobility
customer of those days had
the same needs of the modern
motorist, and if one dwells on this, the
final conclusion would be that the mobility
customer has eventually got his or her
wish, because the modern motor vehicle
does all these things, and more. All that
has changed is the mode of transport, and
the reliability.
(diagnostic services and workshop repairs),
and grooming (car care).
The modern farrier will be found at a street
near you, because this is what the modern
horse needs, and aBr is covering this vital
element of modern mobility in this month’s
special feature.
But a farrier, or blacksmith, is still needed
to make sure that the “horse” is well shod,
except that the modern farrier today is the
fitment centre.
Add the horse doctor element, and you are
adding the other elements such as nutrition
(fuel and batteries), veterinarian services
The custodian of all this is the
RMI, so we kick off with some
sound advice from Les McMaster,
chairman of the Motor Industry
Workshop Association (MIWA):
➲ Les McMaster, chairman of MIWA
| words in action
18
may 2014