C eMAT 2014 Pre vie w
The winners will be selected by a jury of international trade journalists, who this year for the
first time will be able to base their decision on the “IFOY Innovation Check” expert report
prepared by logistics experts from the Fraunhofer Institute for Material Flow and Logistics
(Fraunhofer IML). Another new addition to the CeMAT line-up will for the first time give
selected resellers of industrial trucks a platform where they can showcase used vehicles.
“
This year, we are making a prominently situated area on the
open-air site available to resellers specialising in second-hand vehicles.
This is an important market segment, particularly in terms of
sustainability, and one that is growing rapidly, Gruchow explains.
”
It is a show of note, so don’t miss out. The next show will be in 2016, so for
myCeMat, Match & Meet, and cemat2go.de go to www.mesee.de
➲ Dr Andreas Gruchow welcomes
the media at the networking dinner
Toyota Material Handling Europe Hosts the Media
On 19 March Toyota Material
Handling Europe (TMHE)
presented its plans for CeMAT
2014 to over 100 international
journalists, with keynote speeches
from chairman Hirooki Fujiwara
and president and CEO Matthias
Fischer, plus presentations
from managing director TMH
Germany Norman Memminger
and executive vice president
marketing and sales Hans van
Leeuwen. TMHE sees the show
as the “world stage” for material
➲ TMHE’s executive team, from left to right: Norman Memminger,
handling, so they are using the
Hans van Leeuwen, Matthias Fischer and Hirooki Fujiwara
opportunity to present its latest
products and services.
Hirooki Fujiwara emphasised the importance of the European
market for parent company TICO (Toyota Industries Corporation),
which is the world’s leading material handling equipment company,
whilst Hans Fischer reinforced TMHE’s commitment to its European
customers, with information on the company’s expansion into
thirty countries including Russia. Whilst TMHE is amongst the top
three suppliers in Europe, he stressed the importance of continuing
to build market position. The other presentations covered new
initiatives, new services and new products, which aBrMove hopes
to bring to its readers in future issue.
➲ TMHE’s stand at CeMAT 2014 will be held in pavilion P32 for the
first time, and we were given a virtual tour of the stand via 3D glasses
| logistics in action
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april 2014
CEMAT 2014 Preview
2014 find out how you can register, and to make use of such innovations as