C eM AT 201 4 Pre vie w |
by Austin Gamble
Smart – Integrated – Efficient
CEMAT 2014 Preview
Over 90 journalists from 26 countries had to be met at the airport, and shuttled to the Convention Centre at the
Hannover Exhibition Centre, to attend the CeMAT Preview at 12 noon on Tuesday 18 March 2014. When this involves
normal people, it is a challenge, but when it involves journalists, it is a logistics exercise of note!
N
ot surprisingly, despite the
enormity of the task, it all went
ahead smoothly, and on time,
because the planning had been done
by Deutsche Messe AG, organisers of
the CeMAT 2014, the world’s leading
fair for intralogistics. CeMAT 2014 will
take place at the very same Hannover
Exhibition Centre from 19 to 23 May
2014, and the lead theme
and motto for this year’s
CeMAT will be “Smart –
Integrated – Efficient”.
And that is exactly how
the preview went. It was
smart, integrated and
efficient. A good precursor
for CeMAT 2014, as it
envisions the intelligent,
integrated management
and control of all logistics
processes across the entire
production and supply
chain. “Achieving this level of integration
requires a secure and reliable technology
matrix that incorporates a growing array
of microprocessors, operating elements,
software solutions and control systems.
All of these things need to be integrated
into a harmonious, high performance
and easily operated system in order
to process and manage the he
volumes of data will arise. The key is
not to be seduced by technology for
technology’s sake, but rather to harness
this complexity and ensure it yields
tangible benefits and advantages. This
is a key challenge for the intralogistics
sector and indeed for industry in
general. And that is why I welcome
“Smart-Integrated- Efficient” as the
motto for this year’s CeMAT. It carries
a message that resonates far beyond
our sector.
And that message is that we offer
intelligent, integrated and efficient
solutions that are fully developed
and implementation-ready” says Dr
Christoph Beumer, chairman of the
CeMAT Executive Committee and
managing director of BEUMER Group
GmbH & Co. KG.
With 1 025 exhibitors from 140
nations, and occupying over 120 000
m² of exhibition space, CeMAT 2104
promises to be different, for quite a few
reasons.
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april 2014
Firstly, the structure of the event has
been designed around the visitor, with
five main technology areas: Move & Lift;
Store & Load; Pick & Pack; Logistics IT;
and Manage & Service. Secondly, there
will be six buyer focused categories:
Port, Production Logistics, S pecial
Logistics, Transport Logistics, Retail,
and Education & Career. Add to this the
CeMAT forums, and the visitor will
be spoilt for choice. CeMAT forums
offers something for everyone,
with a five day programme jointly
organised by Deutsche Messe
and selected partners from the
logistics industry, providing visitors
with a host of interesting talks
and lively discussions on a wide
range of intralogistics topics. “In
selecting the various themes we
concentrated this year on some
major client industries and markets.
Together with our partners we
have succeeded in putting together a
high-calibre, varied programme, says
Dr Andreas Gruchow, member of the
Managing Board at Deutsche Messe
AG. He adds that “primarily we have
tradeshow visitors in focus, so we can
offer them genuine added value for
attending”.
An added attraction will be the IFOY
(International Forklift Truck of the Year)
award which will be presented in five
categories.