AboutTime Summer 2022 | Page 24

DELMA

DELMA

Delma headquarters
Delma atelier workbench movements Delma Klondike testing
Delma develops timepieces for aspirational ladies and gentlemen with a connection to the water , whether that ’ s below the surface with our Diver collection , above the surface with our Racing collection or on the coast with our Dress and Elegance collections .
What price range does Delma cultivate and do you see this evolving in either direction in the future ?
Delma ’ s core segment is between $ 1,000 and $ 4,000 with our most popular divers ’ watches starting at around $ 1,100 - $ 1,200 . Over the past few years , we have seen a strong increase in demand for our mechanical models and as such we will continue to focus on mechanical performance timepieces that push boundaries of strength and functionality .
can be relied upon when it ’ s time to perform . Our commitment to craftsmanship and functional design attracts a more mature consumer profile , primarily people between 35 and 65 who value quality and have the willingness and means to spend on a Swiss Made timepiece .
What strategies will you employ to enhance Delma ’ s visibility in the North American market ?
We plan to continue to engage in partnerships with digital and traditional media outlets with a focus on specialist outreach . In areas where we have a partner , we will also run co-op advertising and create out of home campaigns . Increasing our retail presence and awareness in North America is a key part of our 2022 strategy .
What is the demographic / psychographic profile of a Delma customer ?
What are the biggest challenges for a brand like Delma to capture market share and expand ?
We target modern day adventurers with a connection to the water who seek a timepiece that reflects their spirit and / or lifestyle and
The biggest challenge is gaining access to high quality point of sale locations . We see an ongoing trend of consolidation with larger
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