D
DRIVE TIME
DRIVE TIME
DRIVE TIME
AUTODROMO’S Perfect Partnership
N
ew York based Autodromo watch (and accessory)
Led by Ford’s then North American Design Director Christopher
company has announced a collaboration with Ford Motor Svensson and already familiar with the Autodromo brand, the Ford
Company to create watches inspired by the Ford GT. GT design team felt that the brand’s owner Bradley Price was ideally
For this official collaboration, Autodromo will produce two
watches: a customizable high-end piece exclusively for owners of
qualified to understand and express the spirit of their car.
“When I first met Bradley Price, it was obvious he is a passion-
the Ford GT, and a second design celebrating the endurance racing ate designer and an automotive junkie. He reminded me of myself
heritage of the Ford GT, available to all. The Owner’s Edition Chrono- and is a great match for the Ford GT Design Team,” says Svensson.
graph can be customized to match each owner’s car and will have “His knowledge of Ford’s racing history is outstanding and it became
a serial number matching the car’s chassis number. The watch will clear he is the right person to create these unique timepieces.”
have a Swiss Made flyback chronograph movement, multi-layered
sapphire crystal dial, and ceramic case.
104 | AboutTime Magazine
When Price sat down to design the watches, he began with a
clean sheet of paper and met with the design team, as well as VP of