E
DRIVE TIME
DRIVE TIME
Pictured here:
Autodomo's Bradley Price
and Ford's Chris Svensson
product development Raj Nair and Henry Ford III in Dearborn to see watch, the dial and hands are also inspired by the GT. For the dial
the full sized mockups of the car for inspiration. “When our discus- and hands Price needed to translate the digital dash into an
sions with Ford began, it was clear that Raj Nair, Henry Ford, and analog timepiece.
Chris Svensson all wanted to do something extraordinary, something
The Ford GT Endurance Chronograph is based on the Owner’s
bespoke, and that it would be the greatest challenge and honor of Edition, but is smaller in scale, and has a more vintage-inspired feel.
my design career so far to create not one, but two watches that “The intent with the two watches is to essentially tell the story of one
could express the feeling, technology, and history of this amazing watch that has evolved over time just as the car has evolved over
car,” says Price. time,” says Price. “So in a way we started with the watch from today,
Beyond the bold colors, some subtle design cues that translated
to the watch include a crown that emulates the scroll wheel selec-
and ‘back-dated’ it to what it may have looked like in the past.”
The watch is powered by the Seiko VK mecha-quartz watch
tors on the GT steering wheel, pushers that are finely slotted that inside the 40mm stainless steel case and is offered in five color op-
allude to the paddle shifters of the GT and a matte ceramic case that tions. Priced at $695, the GT Endurance Chronograph is available at
echoes the GT’s carbon fiber front splitter. Of course the face of the autodromo.com. Prices for the owner’s edition are not yet confirmed.
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