unknown as Bulova worked with the U . S . government on plenty of top-secret military projects .
ARCHIVES Six years ago , Jeffrey Cohen , CEO of Citizen Watch America , called up Carl Rosen , a trained engineer and the former COO of Bulova , and archivist Julie Loftus and proposed creating a Bulova archive , complete with vintage watches , ads , memorabilia , sketches , designs , patents , marketing materials , and other ephemera .
The archive contains physical recordings , as well as digital electronics files stored in a database . Not only will this work serve to keep the Bulova brand alive forever , but it also lends inspiration to the current design , marketing , and sales teams . There ’ s plenty of material to inspire reissues or modern interpretations of vintage Bulova classics .
Furthermore , the Bulova museum is charged with showing the history and evolution of this important watch brand . Items are presented to represent key moments of both Bulova and American history . I was amazed to see unique and iconic pieces like one of the oldest Bulova watches with an open back , as well a
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