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Above : Carl Rosen , former Bulova COO , with archivist Julie Loftus proposed creating the Bulova archive .

The items pictured here are on display at the Bulova museum in the Empire State Building .
who would later become acting president of the company for almost fifty years .
FIFTH AVENUE By 1927 , the Bulova Watch Company moved to 580 Fifth Avenue in Manhattan , complete with the Bulova Observatory on the roof — the first Observatory ever built on the top of a skyscraper . The Bulova School of Watchmaking is established in 1946 . In 1948 , Bulova develops the phototimer , which combined a photo-finish camera with an electronic timing mechanism .
Bulova then introduced the unprecedented Accutron 214 electronic watch in 1960 . In 1970 , Bulova unveiled the 666 Devil Diver .
Bulova is associated with so many “ firsts ” in the industry , including the first radio clock , the first Dust-Tight Protector ( to keep dust out of the watch movement ), the first national radio commercial ( 1926 ) and the first television commercial ( 1941 ).
Bulova was also no stranger to pop culture with banners at the
first Beatles concert in the United States . The Frank Sinatra Show musical variety show that ran in the early 1950s was also known as Bulova Watch Time . Even earlier than this , Bulova understood the importance of associating watches with celebrities of the era , like pioneer aviator Charles Lindbergh , Olympic swimmer Johnny Weissmuller ( who later became an actor famous for playing Tarzan ), and Army General Army Omar Bradley .
IN SPACE The Bulova company was also involved with NASA , participating in forty-six space missions ). In fact , the U . S . Air Force purchased an Accutron Astronaut watch for every pilot in the X-15 project , which ran from the late-1950s until the late-1960s . More recently , astronaut Dave Scott ’ s Bulova , which he wore on the Moon , sold for $ 1.3 million at RR Auction .
Bulova was involved in many other applications such as developing timing instruments , clocks , and altimeters . However , a lot remains
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