Captain Mido
Although Mido may not be the most recognized name in watches here
in North America, the brand has a substantial track record around the
globe making popular priced watches that offer a lot of bang for the buck.
Benefitting from its membership in the Swatch Group, Mido makes a strong
argument for your business in the Ocean Star Automatic. Inside is a COSC
-certified Mido Cal 80 (base ETA C07.621) automatic mechanical movement
that stretches a 21,600 bph frequency to an enviable eighty-hour power
reserve. Surrounding the ETA base movement is a 42mm solid titanium
case rated to 20atm. All the other expected quality points: sapphire crystal,
SuperLuminova and fully shock resistant. No matter how you look at it this
Mido is an excellent option for a ‘branded’ watch at only $1,040.
“Squale” Means Shark
Re-launched in 2010, Squale watches have managed to
gain traction in a (pardon the pun) fully saturated diver’s
watch market. Clean and easy-to-read designs, off-theshelf Swiss mechanical movements, and a back story
that gives them a leg-up on the competition has allowed
these simple watches to regain a bit of their past
glory. Priced to sell and not yet over-produced, Squale
watches are an excellent value option that seems to be
holding its value online - even in the secondary markets.
This version of the 1521 series is offered in a 42mm
brushed steel case rated to 50atm that moves the
crown to the four o’clock position. At $900 the Squale
500 is Swiss made and uses the ETA 2824-2 centersecond automatic mechanical movement with date. Find
your Squale at www.longislandwatch.com
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