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Formex’s AS1100 with chrono quartz movement can be ordered with an
orange-accented leather strap, an orange or black rubber strap or a black
titanium/stainless steel bracelet. Prices start at $465.
The Formex website is configured with the latest technology to
offer a thoroughly customized purchasing experience
site and it’s now configured with the latest technology to offer a
tomers to see what a Formex watch looks like on their own wrists.
thoroughly customized purchasing experience.
Buyers will be able to print out a paper bracelet at home, download
“First of all, the price you see on our online store is the final
price you will pay,” Granito says. “We have an all-inclusive policy that
the app, look at their wrist
through their mobile phone camera and instantly ‘try on’ their fa-
won’t have you receive a customs bill for VAT and duties after you get
vorite, life-sized Formex watch. Shipping is free worldwide, and most
your watch delivered, which unfortunately is often the case. We also
orders will be received in three days, promises Granito.
offer 30-day free returns, no questions asked, because we know that
“An AS1100 Automatic Chrono, for example, used to cost
our customers won’t be able to go to a brick-and-mortar store to try
around $2,700 while sold through the conventional sales channels.
on our watch.”
With our new pricing and distribution strategy, the same watch now
Arriving soon, the new Formex ‘try-on’ mobile app allows cus-
36 | AboutTime Magazine
costs $1,400.”