Movado
Horwitt, Movado’s Museum watch was a stark and striking take on
the wristwatch. Defined only by a solitary gold dot at 12 o’clock
symbolizing the sun at high noon and void of any numerals or
distractions on the dial its simple moving hands suggest the daily
rotation of the earth on its axis and was accepted into the permanent collection of MoMA in 1960.
“As a designer, it is both daunting and an exciting challenge to
design for Movado, a watch brand that is both universally recognized as a modern pioneer, and at the same time accessible.”
stated Yves Béhar, Founder and Principal Designer, fuseproject.
“The opportunity to stand out, to stand for something can be rare
in watch design. The central idea of the Movado Edge design was
30 FASHION | AboutTime Magazine
achieved through the use of new materials, textures and threedimensional construction – the dished shapes catch the light beautifully and have the effect of drawing the eye inside of the watch. As
the user’s wrist moves, the design changes constantly, symbolically
speaking of time as the indicator of change in our lives.”
The new dial reinterprets Horwitt’s original vision in three
dimensions, with the signature dot emerging from the dial’s curved
surfaces along with turbine-like ridges subtly marking the minutes.
This design tour de force represents an elegant redux that in no
way overwhelms the gravitas of the original. Variations on the new
these come in 34, 40, and 42mm cases in a variety of styles with
prices range from $495-$1,195. www.movado.com